Privacy Policy
Last updated: January 2025
iSenang.com ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered WhatsApp Business automation services.
1. Introduction
We act as a data processor on behalf of our business clients who use our platform to manage their WhatsApp Business communications. Our clients maintain ownership of their customer relationships and data.
2. Information We Collect
Platform Data from Meta/WhatsApp
- WhatsApp message content (to understand and respond to customer inquiries)
- Phone numbers (to send replies to customers)
- Message timestamps and delivery status
- Media files shared in conversations (images, documents)
Business Client Information
- Business name and contact details
- WhatsApp Business account credentials (encrypted)
- Product catalog information
- Usage analytics and performance metrics
Enquiries Sent Through This Website
Three forms on isenang.com collect details directly from you. We use them only to reply to your enquiry.
- Book a demo: your company name, WhatsApp number and work email
- Partner application: your name, company or practice, WhatsApp number, and a description of the clients you serve
- Newsletter: your work email
- Your network address, read only to limit each form to five submissions per minute
3. How We Use Your Information
We use the information we collect to:
- Receive and process incoming WhatsApp messages from customers
- Generate AI-powered responses to customer inquiries
- Send replies on behalf of our business clients
- Share product information and images from catalogs
- Provide analytics and insights to our business clients
- Improve our AI models and service quality
- Ensure platform security and prevent fraud
4. Data Sharing and Disclosure
We do not sell or share Platform Data with third parties for their own purposes. We may share information with:
- Our Business Clients: We share conversation data and analytics with the business client who owns the WhatsApp Business account
- Service Providers: We use trusted service providers for hosting and infrastructure who are bound by confidentiality agreements
- Legal Requirements: We may disclose information when required by law or to protect our rights
5. Data Retention
Message data is processed in real-time and retained only as long as necessary to provide our services. Conversation history is retained for up to 90 days to enable context-aware responses and client analytics. Business clients can request data deletion at any time.
6. Data Security
We implement industry-standard security measures including:
- Encryption of data in transit and at rest
- Secure API connections with Meta/WhatsApp
- Access controls and authentication
- Regular security audits and monitoring
7. Your Rights
End customers who communicate via WhatsApp should contact the business they are messaging for data requests. Business clients have the right to:
- Access their conversation data and analytics
- Request correction of inaccurate information
- Request deletion of their data
- Revoke our access to their WhatsApp Business account
- Export their data in a portable format
8. Meta Platform Terms
Our use of WhatsApp Business API is subject to Meta's Platform Terms and WhatsApp Business Terms of Service. We comply with all Meta policies regarding data use, storage, and processing.
9. Contact Us
For privacy-related inquiries, please contact us at:
iSenang.com
Email: hello@isenang.com